| Description: | This course is an introduction to the various techniques used by the mass media. After a short presentation of the definitions, functions and general evolution of communications, it proposes an analysis of the key concepts of media studies. The effects of mass communication are studied, along with the origins of print media and its evolution to mass circulation journalism. Students will become familiar with the structure, form, content and difficulties of press, radio, television and motion picture industries. All media are compared and presented in an historical context in order to emphasize their characteristics and reciprocal influences. Topics covered include ethical issues. Particular attention is paid to the important roles that advertising and public relations play in our lives. Class topics are illustrated with examples taken from real-life Italian mass communication. |