Title:Entrepreneurship
Code:BUS 495 F
Credit:3
Contact Hours:45
Description:In this course students plan a virtual company from concept to creation. This entails writing a business plan, analyzing market & competition, creating the image, registering a name, selecting a location, managing human resources. Although focused on fashion, and serving as a capstone course for Fashion Marketing and Merchandising students, the course has general applicability.
Prerequisites:basic marketing and basic business, or equivalents, and one other upper level course in business or fashion