| Description: | Understanding the dynamics of and the differences between retail buying concepts are now critical to the success of anyone interested in buying, selling or communicating retail consumer fashion products and services. With fashion undergoing constant transformations due to changes in consumption patterns, mergers, acquisitions and technological advances, an important part of this class is dedicated to understanding current events and how they affect retail buying; this includes the luxury and other groups of companies, megabrands and independents. This class is for students who are planning careers in fashion buying, merchandising, and marketing, and who should already have taken courses in these areas. NOTE: prior fashion retailing and marketing knowledge will be beneficial. |